The Road of My Happy Crazy Life

1) Curiosity provoking headlines should be avoided. Headline-pulling power can be

created by combining self-interest with curiosity. Curiosity by itself will not do the

job.

2) Your headline should express the main idea clearly. If it takes several words to

express complete idea, don’t use less.

3) Offer something a targeted reader wants badly. Make your offer in simple

language. Capture the attention of your customer’s interests by offering something

they want and need in clear and simple English.

4) Comic-laced, clever headlines should be avoided. Amused readers aren’t

necessarily buying customers.

5) Avoid solemn or negative headlines.

6) Write self-interest into your headlines. Your headline should offer something to the

reader that he wants. Make a promise.

7) Make a headline absolutely believable. Use facts to keep your claims credible; don’t

make subjective claims without backing them up.

8) After writing several or more headlines, select the best one.

9) Don’t let a graphic artist or printer decide which words in your letter should be

emphasized. Graphic artists are more concerned with how something looks, than

how it reads.

10) Get “new” or “improved” news into your headline.

11) When you write your headline, ask yourself what word or group of words will make

readers act.

12) An advertisement must have a headline. People must be given a powerful reason

to read your copy. An ad or sales letter without a headline is like a delivery truck

without a sign. People will know it’s a delivery truck but they won’t know what

they’re selling.

13) Your copy contains useful and valuable information; your headline should say so.

14) If there is a quick and easy way for the reader to get what he wants, your headline

should deliver that message.

15) Avoid headlines that paint the negative side of a picture. Always project the bright

and cheerful angle of your offer.

16) If you emphasize certain words in a headline, be sure they are words that

communicate a benefit or unique value.

17) Look through magazines and other trade publications to discover great ideas.

Focus on headlines that are being run consistently and successfully. Review the

100 greatest headlines of all time, just click here.

18) Use a main benefit to grab the attention of your targeted audience in your headline.

Make sure to learn the difference between a feature and a benefit and write about

benefits.

19) By using large “Bold” type you can better attract the targeted group of people who

will most likely be interested in your offer.

20) Don’t attract the wrong audience with your headline. A simple way to know what

your customers want is to survey your existing customers to see what attracted

them to buy.

21) Avoid writing unclear, “hard-to-understand” headlines. People will generally not

take the time to figure out what it all means.

22) Once your headline is written, get some feedback by showing your headlines to

others. Sometimes they’ll notice something very important you may have

completely missed.

23) Don’t assume people won’t read long copy or headlines. They will as long as you

keep it interesting! The advertising rule of thumb is this: Use short copy to produce

inquiries, and long copy to produce orders. If “inquiries” is the purpose of your ad,

then write short copy. On the other hand, if you want orders, provide all the

information a buyer needs to make a wise buying decision. Give buyers what they

need and want… lots of information-packed details.

24) Even with the greatest headline, you must tell a prospect what to do. Make it easy

for a customer to order. If your ad or sales letter is confusing, you may lose an

order.

By Dan Jeffreys, Creator of “90-Day Affiliate Millionaire”